One of New Zealand’s most promising talents, pop artist ASHY is back with her new single for 2020 ‘EGO’. A fresh, new & matured sound that is sure to connect with the masses.
Engaging from beginning to end, ASHY’s new single crosses between Pop & RnB providing for a new edge her listeners haven’t heard before. With undeniably catchy hooks laced through every section, a beat that will entice you to blast it loud on your speakers & a story that fuels the fire, ‘EGO’ is by far the artists most confident single to date.
“Ego is about someone being so blinded by a relationship that their friends had to let them know the truth. His confidence is his charm, but also his curse. He’s being unfaithful because he thinks he can get away with it. This is the story of gaining the power to see clearly again & making a statement while doing it.” says ASHY.
Co written & produced with Sydney-based producer Liam Quinn with Universal Music, ‘EGO’ was written & recorded in just one day. On a free writing day ASHY wanted to start from scratch on an idea because in the past it has seemed to work in her favor. The fast pace & high pressure environment has led her to write a string of successful singles.
‘EGO’ follows her previous summer banger ‘Pretty Lies’ which has raked over 300,000 streams on Spotify, over 100,000 views on Youtube & charted on the Official New Zealand Hot 40. With her other singles from 2019 like ‘Temporary Crush’ produced by Josh Fountain (BENEE) ASHY has now gained over 1 million streams on the Spotify platform alone.