Rapper Jujulipps has returned with the release of her cut-throat single and accompanying music video, ‘Game Over’.
'Game Over' is Jujulipps first new project since winning last year's Taite Music Prize- Auckland Live Best Independent Debut with the EP 'Get That Shot'. Channeling her own “fighter within” alongside the fierce protagonist energy that Tekken and Street Fighter characters such as Chun-Li and Asuka embody, ‘Game Over’ uses these video game elements as an analogy for the South African-born, Tamaki Makaurau-based rapper’s dominant energy, bratty persona, and assertive spirit.
Working with Aotearoa hip-hop experimentalist and producer WHO SHOT SCOTT, ‘Game Over' rides on an animated, bass-heavy beat adorned with sword slicing samples and gaming sound FX. It finds Jujulipps’ sharp-tongued and ferocious flows on a quest to conquer her opponents with lethal lyrics like “dual game, no player, joystick moving I’m an anime slayer, good luck, I’m sober, had your chance, game over”. ‘Game Over’ unlocks a bold and evolved new character for the artists next musical era, pushing Jujulipps herself to level up as her only true competitor, demonstrated with the hooks final bar “I’m just tryna’ play with myself, solo, 1v1, I don’t need a bozo”.
‘Game Over’ arrives with an accompanying music video directed by Night Watch, finding Jujulipps serving a hyperactive performance while embodying various different characters with a range of both masculine and feminine looks.
“This track being the first single from my EP introduces a new side of Juju to the world, an alternative hip hop slant to the usual realm Juju sits in,” Jujulipps details of the new track. “I’m excited to keep exploring where I can take my craft and I'm really honoured to be a part of the hip hop community, especially in Aotearoa. I can't wait to show the world this incarnation of Jujulipps.”
Of the music video, she continues: “I had the privilege of working with Night Watch - a Tamaki Makaurau-based film production company that reached out after seeing me perform at the legendary Camp A Low Hum in Wellington . Jazz and Jaya were amazing to work with and made sure we were always creatively aligned. It was literally one of the best experiences I've had filming a music video. I wanted the idea of 3 game characters: one sexy, one cute and one masculine, to depict the personalities fighting to take centre stage.”
With a growing list of achievements, including showcasing at Brisbane’s Bigsound and SXSW Sydney, sharing the stage with international artists such as Cakes Da Killa and Sudan Archives, and festival slots including Northern Bass, Rhythm & Vines, NEST FEST, and Cuba Dupa - Jujulipps is only getting started on refining her charismatic and high energy live performances