Sam Fowles, the emerging psychedelic soul artist from Pōneke, New Zealand, presents a captivating visual journey with the release of his brand-new music video for his groovy debut single 'Butterfly Baby'.
The song the first of a series of singles foreshadowing his debut album, ‘After Dark,’ set for release later this year. The album is co-produced by Fowles and Barnaby Weir (The Black Seeds, Fly My Pretties).
Directed by Jack Marlin and featuring cinematography by Jack Nielson, the video presents a touching narrative that resonates with the essence of Fowles's songwriting.
Set against the vibrant cityscape of Pōneke, the story follows a chance romantic encounter between two strangers, leading to a day filled with shared experiences and intimate moments. The visuals paint a vivid picture of budding romance and the fleeting nature of love.
Sam Fowles and Kara Wells portray the storyline, from playful games of pool and cards to moments of quiet intimacy, each scene resonating with a sense of fleeting beauty.
Reflecting on the video's inspiration, Fowles explains: “Jack (Marlin) and I were brainstorming ideas when he mentioned the film ‘Before Sunrise’. Intrigued, I watched it and dug the concept as a fitting visual representation of my lyrics’ sentiment.”
Director Jack Marlin captures Fowles's lyrical vision with precision, while Jack Nielson's cinematography adds a cinematic quality to each frame.
'Butterfly Baby' solidifies Sam Fowles's status as an emerging talent, offering audiences a glimpse into the depth and sincerity of his artistry.
As the music video debuts, the artist invites fans to immerse themselves in a journey of love, loss, and the enduring power of human connection.
You can catch Fowles and his band The Experience, Live at Vogelmorn Upstairs where he is holding the Butterfly Baby release party on Friday, May 31st, 2024.
Tickets available via Under The Radar.