Gizzy rockers Lazy Fifty have been announced in the line-up for the International Independent Music Festival (IIMF), 22-24 November 2024 in Kerala, Southern India.
IIMF is back for its third edition with a unique blend of live indie music, art, and culture. The line-up consists of 17 incredible global artists such as Lazy Fifty (New Zealand), Martyr (Netherlands), Cold Drop (Denmark), Afrodelic (Lithuania), Deer MX (Mexico) and popular local acts including The Yellow Diary, Parikrama, and Taba Chake, offering festival goers a feast of niche musical genres.
Jay Pillai, festival organiser and editor of Lazie Indie Music Magazine, says “Lazy Fifty has developed a style that is uniquely their own, drawing inspiration from the natural beauty and laid-back lifestyle of New Zealand”.
“This fusion of place and sound gives their music a distinctive kiwi flavour – an authenticity that resonates both at home and on the international stage.”
Lazy Fifty vocalist and guitarist Adrian Athy says “to be the first kiwi band to play at IIMF is quite an auspicious moment for us”.
“To have the opportunity not to just play here, but to meet musicians and artists from all around the world is incredible. It's exciting to be part of it, this melting pot of international indie music.”
Although a regular feature at music festivals in New Zealand, IIMF is the first overseas festival for Lazy Fifty as they stop over in Asia on their way to live in the UK.
Adrian believes IIMF is the perfect bridge for Lazy Fifty’s move to England.
“We've played a lot of festivals at home, this chance to showcase Lazy Fifty at IIMF bridges the gap between our homegrown festivals and festivals in Europe.”
Lazy Fifty’s manager Kerry Taggart says “it is awesome that Lazy Fifty is playing at such a prestigious event, to a new audience of potential fans. The cherry on the top is the exposure the band is receiving online.”
She added that ‘No No No,’ which is about Lazy Fifty’s home-town Gisborne, is proving to be popular with the Indians on social media.
“It’s like Jay says, being kiwis is a massive part of what Lazy Fifty is about and has a huge influence on their sound and the style of the music. No No No is very kiwi, and I think that is why it is resonating over here. It also doesn’t hurt that the video is a real beauty.”
Tourism New Zealand has used the video to promote the region to international travellers, in their words “If the music video for the song ‘No No No’ by Gisborne band Lazy Fifty doesn’t make you want to immediately jump in the campervan and set out along State Highway 35, then we don’t know what will!”
Adrian is looking forward to playing No No No for the crowd at IIMF.
“No No No always gets great audience interaction, let’s face it, the lyrics are pretty easy! So even with the language barrier I’m sure the locals will really get into it.”