The wait is over as Pōneke's very own rapper and producer, Waguan, drops the long-awaited music video for his latest single, "OUTSIDE." Directed by Tom Grut, featuring Waguan alongside local rappers Gino October and Jujulipps.
Produced by WHO SHOT SCOTT, "OUTSIDE" is a sonic and visual feast set in the jungle, offering a sneak peek into Waguan's upcoming project, 'ZULU MILK,' scheduled for an early 2024 release.
In the heart of the track, Waguan, Gino October and Jujulipps lay bare the essence of their journey as diaspora kids. "The hook “it ain't safe outside” is a poignant and powerful reflection of our migrant story," reveals Waguan "It speaks of the places we come from, often fraught with challenges, and the courage it takes to forge ahead, carrying our essence, magic, and wisdom. ‘OUTSIDE’ is a testament to how our generation moves in the world and how we choose not to be silent."
Throughout the upcoming project, Waguan embraces "The Monkey Man'' persona, a playful expression inspired by conversations with his family about his artistic personality. This alter ego embodies monkeys, which for Waguan symbolise strength and resilience, a symbol of his artistic spirit, a theme that will continue in his 2024 release.
The artist mentions “The creation of this track felt like Gino October, Jujulipps, WHO SHOT SCOT and I were all superheroes doing a crossover, or doing a link up. I felt like we were the young avengers or the young justice league and it was a chance for us to showcase to one another and the world what we were up to”. Gino October, the ringmaster of the track, sets the stage for Waguan's entrance with his “Monkey Man” persona, accompanied by percussion and the sounds of the African jungle. Jujulipps adds the finishing touch with her unstoppable and confident energy.
With 'ZULU MILK' on the horizon, Waguan's upcoming project promises fire music and visuals.