day13n’s upcoming single ‘PA1N x SAG3’ is a story of dichotomy. A battle with the subconscious, the track is divided into two halves, and illustrates the realisation that each of us has when we decide to begin the gruelling work it takes to undergo the process of self improvement.
Andrew Meyer, producer of Nadis’s recent charting hit ‘Auckland to Medellín’, is behind the soulful, guitar driven instrumental on this track, which was created through in depth collaboration, experimentation, and a combination of calculated composition, and freeform improvisation, which furthers the story of dialectics that this song split in two demonstrates. Recorded at the vastly acclaimed Parachute Studios, day13n and Andrew came together with their prepared contributions, and then riffed off of each other, creating two distinct vibes, and modes of production within the track.
The music video, which is day13n’s first dip into the world of videography, uses experimental editing and recording techniques, which create unique visual effects that put the video entirely in a lane of its own. The ethereal, ghostly imagery reinforces the themes of self reflection and soul-searching in the track, and captures the audience's attention with raw vulnerability.
The final single off day13n’s highly anticipated album ‘\7/13\7/’, which has been being teased, and hyped through a series of single releases, and social media marketing campaigns over the past 2 months, PA1N x SAG3 is the title track of the album, and encapsulates the message that it aims to send.
While day13n may be a newcomer to the industry, his highly active release schedule, and social media presence, have kept fans engaged, and resulted in a rapid incline in monthly listeners, and an increasingly widening global audience.
He plans to continue with this active social media presence through the rollout of this next single, which will consist of a series of videos openly discussing his recovery journey, as is outlined in the song. This will lead directly into the marketing campaign for his album release show, taking place on July 7th, which will then carry through to the album release a week later.
Boundaries dissolve, as listeners are asked to look inside of themselves, and are drawn in by the vulnerable storytelling of day13n’s lyrics. The dramatic shift in tone midway through the song will take you by surprise, and leave you wanting more as it lingers in your ears.
Follow day13n’s journey…