Tāmaki Makauraru based Samoan rapper and artist Freddy Reynold is amped to announce his electric new single ‘SILVER GREEN AND GOLD,’ out 19 May, 2023.
The single is his first release since his outstanding EP Southside Run It from October 2021.
Where Southside Run It paid tribute to the culture of where Reynold grew up in South Auckland, he describes ‘SILVER GREEN AND GOLD’ as “straight energy” which embodies the “sport of hip hop and spirit of rap.”
Reynold’s sound is continuously evolving, with this release drawing inspiration from the 2010 UK grime scene and artists such as Skepta.
After teaming up in 2019 for Freddy’s EP Pre Party, Reynold joined forces again with producer powerhouse Abraham Kunin.
“Abe has this super power where he is able to really tap in with any artist he works with to create something special. This track was one of those moments for sure. I wanted something heavy, grimey and ‘in your face,’ and Abe understood the assignment.”
The music video for ‘SILVER,’ directed by Studio Butter’s Andy Day, is just as high energy.
Reynold describes the shoot as “hectic, raw and thrilling. We decided to throw a gig down at Karangahape Road’s legendary Neck of the Woods as a live show so nothing in the video was scripted.
The energy of ‘Silver Green and Gold’ translated so well through the lens onto the screen. I’m so happy Studio Butter was able to capture the energy, high frequencies and love that was shown.
Reynold also works with the collective Southern Safari, consisting of hip hop recording artist Vos Carter, R&B and hip hop recording artist TheWesternGuide, hip hop music producer MilliMelvz and Reynold himself.
“Southern Safari began with the four of us and other artists from the Southern area linking up at MilliMelvz home studio to record, share and indulge in our love for hip hop and music,” says Reynold. “These Friday nights snowballed into the idea of the four of us collaborating as a group outside of our respective solo lanes.
Southern Safari’s first single ‘Behaving Bad’ released in 2021, with another banger ‘RUN IT UP’ in 2022.
“2023 is looking like a solid and promising year for everyone in the collective,” says Reynold. “It’s all good manifestations and preparation.”
Reynold’s latest drop ‘SILVER GREEN AND GOLD’ releases 19 May, 2023 via New Zealand indie label Bigpop Records.
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