Today, Aaradhna unveils the music video for SHE, her long-awaited return after a 7 year hiatus. An uncompromising, cinematic and beautiful piece of art - SHE speaks to Aaradhna’s spirit and womanhood, with layers that are equal parts darkness and light. The video delivers her music with intensity and instinct, calling out her heritage and taking full ownership of her creativity.
“SHE pays homage to my roots. It’s a reminder that I hold power, a song to never forget what is inside me, my truth, my strength.” - Aaradhna
The epic video is Directed and Produced by award-winning and acclaimed Anahera Parata, who has a long history of highlighting indigenous excellence. Her credits include SWIDT’s Bunga, which won Best Music Video at the AMA Artisan Awards, alongside videos for Louis Baker, Tipene and Yoko-Zuna. Director of Photography and Editor is Brandon Te Moananui.