ANNOUNCING SEPTEMBER MEMBERS ON LINE HANGOUT SESSIONS
'CROWDFUNDING 101' AND 'PR & PUBLICITY 101'
The NZ Music Managers Forum are pleased to announce the September Members Hangouts. These are more intimate online sessions, held via Zoom with up to 10 MMF members, which allow our members to take part in a small group learning environment where they can be upskilled in important areas of music management.
The two Hangouts for September are Crowdfunding 101 and PR & Publicity 101.
Crowdfunding 101 with Katie Thompson
Crowdfunding is a popular way for musicians to raise money to fund projects such as album recordings but if the campaign is not run correctly they tend to fail.
Katie was the first country artist in the world to successfully raise $50,000USD to record her second album via Sellaband - a music-based crowdfunding site. She was the crowdfunding campaign manager for Anika Moa's PledgeMe campaign for Songs for Bubbas 2 and has worked with independent artists including Kylie Price, Parabola West, Jenny Mitchell & Li'l Chuck. To date, she has raised over $250,000 towards her own and other independent artists campaigns.
In this essential hangout Katie will be sharing her knowledge and experience on how to create a successful crowdfunding campaign. This will include what's required before you begin, the basics of crowdfunding, tips on what has worked in past music-based campaigns & post-campaign to-dos.
Date: Wednesday 16th September
Time: 7pm
RSVP: For MMF members only lorraine.owen@mmf.co.nz
Limited to 10 places
but if there is demand we will schedule a second session
PR and Publicity 101 with Lisa Paris The Label
Lisa Paris is the founder of The Label, a company that help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event.
The Label represent a collection of independent labels in NZ (4AD, Rough Trade, XL Recordings, Matador, Young Turks, Secretly Canadian, Dead Oceans, Jagjaguwar and Sub Pop) and have delivered successful campaigns for Adele, SIA, Queens of the Stone Age, The xx, The National, FKA twigs, and Radiohead. Some of the NZ bands they work with include Fat Freddys Drop, Tiny Ruins, Nadia Reid, Hopetoun Brown, Boycrush, The Black Seeds, Tiki, The Brunettes, Louis Baker, Estère, Lawrence Arabia, Ha The Unclear, Yukon Era, and Unknown Mortal Orchestra to name but a few.
In this session Lisa will cover - What is the difference between Marketing and PR? The importance of a promo plan and a timeline; The framework of a Press Release and What else you will need in your PR tool kit
Date: Tuesday 29th September
Time: 6pm
RSVP: For MMF members only lorraine.owen@mmf.co.nz
Limited to 10 places
but if there is demand we will schedule a second session