The Music Managers Forum Aotearoa are pleased to announce their March Members Online Seminar is with Jessie Scoullar, Wicksteed Works on
MAKING IMPACTFUL ANNOUNCEMENTS
When you have something to say, how do you ensure that your message reaches the people who need or want to hear it? Whether it's a new release, a collaboration, gig or tour, new merchandise or something else, it's important to be thoughtful about how to best convey key messages to your audience.
In this workshop, we'll examine what makes for the most impactful announcements, for those moments when you need to make a splash. We'll cover taking a critical view on your organic communication channels, considering who and how to prioritise.
We'll analyse a best-case announcement timeline, and identify the requisite steps to enable planning, preparation and execution of your messaging rollout:
• your organic communication channels
• your announcement timeline
• identifying the ingredients / parts
• planning, preparation and execution
• measurement
Wicksteed Works
Wicksteed Works is a boutique consultancy laser focused on empowering musicians to maximise their audience and sales potential through connection, communication and coordination of kick ass direct-to-fan marketing and retail campaigns.
Owner Jessie Scoullar cut her teeth on the world of direct-to-fan in the fast-paced environment of Topspin Media’s Creative Services team, where she produced campaigns for major artists including Fatboy Slim, Sigur Rós, and Paul McCartney.
In 2012 she set up Wicksteed Works in London, UK, as an independent direct-to-fan agency and went on to work with PJ Harvey, Noel Gallagher, Mumford & Sons, Laura Marling, UNKLE, Max Cooper and more. Before leaving her native New Zealand in 2007, she worked with CRS Management and practised as a commercial solicitor.
MMF AOTEAROA MARCH MEMBERS ONLY SESSION WITH JESSIE SCOULLAR
Date: Tuesday, 21 March
Time: 6pm – 7pm
RSVP: For MMF members only. RSVP to Rachel admin@mmf.co.nz. Spaces are limited so RSVP is essential.
Due to the limited places please note if you RSVP and then fail to attend the session without notifying us, unfortunately you will not be eligible for future sessions