Following the outstanding success of the How To Make Money From Your Music seminars in 2019, the Music Managers Forum Aotearoa, with thanks to NZ On Air, Recorded Music NZ, APRA AMCOS, NZ Music Commission and Creative Communities Queenstown Lakes District and Invercargill City, are returning to Invercargill and Queenstown with the essential FREE Stage Two seminar, How to Market and Promote Your Music.
How musicians release and promote contemporary music continues to evolve, with an enduring focus on digital platforms. Over 75% of the New Zealand Music Industry income is from streaming, but an artist faces stiff competition, against all other artists, within the realms of the large worldwide digital stores and platforms. In order to cut through the noise, artists need to be active across many promotional channels to drive awareness of their projects. With the majority of artists self-releasing, it is important that managers and musicians include a strategic selection of options in their toolkit for the benefit of their independent releases.
This not-to-be-missed seminar will cover avenues of releasing, marketing and promoting music including publicity, bio’s, press releases, tips for pitching to media, marketing, digital marketing, social media, playlists and radio airplay.
Speakers are:
‘How to Market and Promote Your Music’ FREE Seminar
INVERCARGILL
Date: Monday 27 March
Venue: Old St Johns Church, Te Rau o te Huia
(SIT Centre for Creative Industries)
Time: 5.30pm doors for 6.00pm start.
Seminar finishes at 7.30pm
FREE ENTRY to all musicians, self-managed artists, music managers or anyone interested in the music industry. RSVP is essential.
Thanks to NZ On Air, Recorded Music NZ, APRA AMCOS, NZ Music Commission, Creative Communities Queenstown Lakes District and Invercargill City, and the Music Managers Forum Aotearoa.
Music Managers Forum Aotearoa is the collective voice for music managers and self-managed artisits, both signed and independent. The MMF Aotearoa is an independent, non-profit trade association dedicated to helping grow artist manager businesses through education, networking and advocacy.
The MMF Aotearoa work towards a fairer, honest and more transparent music industry which operates with the highest of integrity in the interests of the artists our members represent. We aim to represent the wide diversity of voices and backgrounds of music managers and their artists.
The Label represent a collection of independent labels in NZ (4AD, Rough Trade, XL Recordings, Matador, Young Turks, Secretly Canadian, Dead Oceans, Jagjaguwar and Sub Pop) and have delivered successful campaigns for Adele, SIA, Queens of the Stone Age, The xx, The National, Sharon van Etten and Radiohead. The NZ artist roster includes Fat Freddys Drop, Nadia Reid, Don McGlashan, Reb Fountain, Don McGlashan and Unknown Mortal Orchestra.
NZ On Air Music fund the recording and promotion of single songs, multi-song projects and music videos to help connect great NZ songs with NZ audiences. Jeff Newton pitches NZ music to all of NZ’s radio stations and streaming services.
Rodney Hewson has over 30 years’ experience in both executive roles with record labels and in artist management — from humbling beginnings in an average (crap) band to roadie/tour manager and manager for The Exponents in the 90’s. Rodney then filled a number of roles with record labels including PolyGram Records (now Universal) and Sony Music. He worked in sales, as National Promotions Manager, Label Manager, NZ Artist Marketing Director and A&R Director across those labels over a 18 year career. And now? A full circle, managing The Exponents again and up and coming pop sensation Luca George. Suffice to say he has been part of many artist success stories and sadly as many failures.
Cushla Aston, of Tainui and Te Arawa descent, is the founder of Aston Rd, a boutique Artist Management company managing Louis Baker, alongside music management consultation and special projects. Since joining the NZ Music industry in 2011 after a decade in the UK, she has worked with notable New Zealand artists such as Fat Freddy’s Drop, Julia Deans, Kora and Trinity Roots. Cushla is an active participant in the New Zealand Music Industry. She is the Chairperson for the MMF Aotearoa , mentor for Te Māngai Pāho funded artists and Senior Lecturer, Artist Development at Massey University for the Bachelor of Commercial Music.