Management
Cushla Aston, of Tainui and Te Arawa descent, is the founder of Aston Rd, a boutique Artist Management company managing Louis Baker, alongside music management consultation and special projects.
With an extensive history in marketing and sales in the events and hospitality sector, both in New Zealand and the UK, her transition into the music industry was a natural extension of her skills.
Since joining the NZ Music industry in 2011 after a decade in the UK, she has worked with notable New Zealand artists such as Fat Freddy’s Drop, Julia Deans, Kora and Trinity Roots.
In 2012 Cushla won ‘Upcoming Manager of the Year’ and was a finalist for ‘Manager of the Year’ in 2015 and 2021.
Cushla is an active participant in the New Zealand Music Industry. She is the Chair Person and mentor for the MMF Aotearoa, a mentor for Te Māngai Pāho funded musicians and Senior Lecturer at Massey University delivering the paper for Artist Development, Bachelor of Commercial Music.
Collectively Aston Rd’s clients have been winners and finalists for the APRA Silver Scroll awards, NZ Music Critics Choice awards and Vodafone New Zealand Music Awards. They have toured in the UK, Europe, Polynesia, South Africa and Australia, and have achieved independent debut album releases charting within the top ten New Zealand album charts.
