Bubbling New Zealand based Samoan native rapper Letoa has just released the visuals to his latest single, “SO FRESH SO CLEAN” with a music video directed by New Zealands independent video production company, 24KMedia.
Since making waves in the ‘aesthetic rap’ scene with millions of streams on tracks such as ‘guap’, ‘E45’ and ‘ICE COLD’, Letoa is back to feed his bubbling die-hard fan base with a new music video. This time he has collaborated with New Zealand’s leading independent video production team 24KMedia, to deliver moody visuals to accompany his single with producer Dozy Doe, ‘So Fresh, So Clean’.
Describing the song, Letoa explains that he wanted to “keep expanding my sound and versatillity” by working with a producer from a bit of a different sound to his biggest songs.
“I’ve been wanting to expand my sound and versatility as an artist, and when Dozy Doe sent me the beat, I wanted to really do something crazy with it. When I hit up Lleyton (Watts) about doing the video, it was just game over. He knew exactly what I meant when I told him the idea and he helped me bring the concept to life.” - Letoa, on his song ‘So Fresh, So Clean’.
The chemistry between Letoa and the 24KMedia team is evident with how the video was delivered, with captivating scenes that induce the viewer into the story of the song.
Building on the momentum of this release, Letoa is looking forward to the rest of 2022 where he is looking to continue to release singles and giving his fanbase exactly what they’re hungry for.
Listen to more of Letoa, here on Spotify.
Follow Letoa on Instagram @iluvletoa